Illamasqua appear to have recognized the potential for a product in the UK, and oh my, it's a good one.
So, why does this deserve a product rave?
1: The shade range is brilliant. From 01 White for those who even the lightest shade could do with lightening up, to 18 Deep Dark Neutral, Illamasqua have delivered a shade range that will suit nearly ever skintone out there. Sorted by undertones, you'll be sure to find your perfect match.
I was sent samples of 3 (Yellow Undertone) 4 (Yellow/Pink Undertone) & 5 (Pink Undertone) and for me, 3 is a tad yellow, 5 is a tad too pink, but 4 sits just right. BUT whilst having a good play with them, 3 works fabulously used just in the areas that I have slight redness, it cancels it out a treat.
2: Application. This literally glides on like a dream, I tried applying it with a MAC 130 brush that works brilliantly, but just using clean fingers is the deal of the day with this foundation, I took me no time at all and I looked like i'd taken some serious time.
3: Finish. Illamasqua mention that the foundation is "undetectable in an HD environment" and I agree that it photographs amazingly...
I'd advise you to click on the picture and take a closer look, it just gives an amazing finish to the skin, absolutley (as usual) no photoshopping here!!
The foundation gives medium-full coverage but doesn't look caked on in the slightest, it's the ultimate cheat foundation for the 'natural' look!
4: Longevity. I gave the foundation it's first outing last night at a party, and I was suprised that I didn't have to touch up once. 5 hours later it still looked like i'd applied it 10 minutes ago. Impressed. Illamasqua claim that this is suitable for all skin types: It's worked a dream on my combination/dry skin and I suspect unless you have very oily skin this would work well.
A quick snap.
£25.00 RRP for 30ml of product.
Available at http://www.illamasqua.com/, Illamasqua's flagship store on Beak St, Soho, or any Selfridges Counter.
If you're unsure of what shade to plump for and can't get to a counter, for the next 2 weeks, Illamasqua will be giving shade advise by email, so just fire off an email to firstname.lastname@example.org and tell them your skin's undertones, the foundation shade you currently wear and they'll try and give you the best match.
I'm putting in an order for a full size bottle right now...